Mobile marketing is the latest form of mass advertising. Read the information below to see how to use mobile marketing to the benefit of your business. Make sure to be noticed on all of the well known social networking pages. If you want your business to be more accessible, then this is necessary. Start by building a solid core before expanding your social media presence for your business. Begin with a simple Facebook page that has your business, then create a custom page for your business on Foursquare. Don’t drive your customers crazy with too many offers. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month. Doing so makes your client feel as though they may miss out on something. Customers are more likely to ignore a deal if they know another one is going to arrive shortly. It is important to include both a link for older cellphones that will direct to your browser-based website, as well as a mobile link for smartphones or tablets. It is best for you to avoid linking to your regular website if it employs Flash, though. By promoting your call to action via mobile devices, you are increasing the chance of your campaign being successful. Using social websites like Facebook and Twitter for your mobile marketing efforts. Promote your campaign on your own website, as well. Increasing your exposure through all of these mediums will reach a larger audience than if you promote on Twitter alone. Successful standalone mobile platforms need a home base. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. You should never develop your entire business around a mobile platform. If you make it possible and simple for your mobile marketing customers to forward or resend the message on to their friends, there is a good chance they would do it. Be sure that your ad is easy to forward and consider offering an incentive to the person that forwards your ad. For your mobile site’s landing page, try using A/B testing. Testing is vital for the mobile world just like it is for web sites. This is crucial so you understand what’s working incorrectly on your mobile site. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Then when you find what works, add that to your end game strategies. Keep it simple, informative, and brief. Keeping the number of clicks to a minimum will maximize your success by minimizing your process. Remember that the keypad in mobile devices are very small and typing is not easy. So you’ll want to keep any typing required by your campaign to the smallest amount possible. Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. You should measure your campaign success by its effectiveness over a long period of time, rather by the sales it generates. Use what you learn from making your campaign last to build your next campaign. The many uses of social media on mobile devices make it one of the foremost ways to expand your marketing campaign. If your customers will share your page or TwitPic your store, you could give them something. These sorts of incentives will popularize your company and get you noticed among a larger group of people. Although many people use the text messaging feature on their mobile device to communicate via the Internet, not all of them are familiar with the abbreviations that are sometimes used. If your target audience can’t understand your advertisements, you are wasting your marketing budget. You can always better your advertising. And, of course, you must always analyze the competition. With that in mind, use the above tips to stay on top of the mobile marketing game.