It can be tough when you are first starting out in business to learn the proper way to conduct an email promoting campaign. There is an accepted way to professionally handle email marketing, making your customers look forward to receiving further communications from you. Below, you will find some helpful tips on email marketing etiquette.
Keep your customers interested in your emails by offering promotions. The readers are not only more likely to eagerly read the messages themselves, but they’re also more likely to pass the info on to friends. Referrals are an invaluable way of increasing your email list and customer base.
Test email formats. To make sure it gets the most attention, important information should always be in the top portion of your emails. Experiment with a variety of formats, though, to determine which formats provide the best responses. Continue to use the method that works best. This familiarizes customers with your emails and makes it easy for busy customers to find the most important parts of your emails.
Get your audience to help you expand. After you have a couple of people reading your emails, consider finding ways to get them to ask their friends to sign up. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. Your subscription list will automatically grow as more people who are interested in your business sign up.
Perform in a consistent manner. Your emails should use the same logo and colors. The font that you select should be easy to read. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. Cultivating familiarity (or branding) is an important part of marketing, especially through email.
You should always ask for permission before you add someone to your mailing list. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. Sending emails to people who have not given you permission to do so may also violate the policies of your ISP.
Ensure that every email address on your list has given explicit permission to receive emails from your business. Sending spam emails is the surest way to make sure that your subsequent emails will be ignored and unwanted. Many customer are put off by receiving spam and it may hamper your relationship with your customer.
Remember that your email list is meant to increase your business profits. Every email you send should be focused on making your readers want to buy something from you. You can do this by writing an email that offers information on a new product, that expounds unexpected benefits of an old product or that promotes a special new promotion.
You should have people who would like to receive your emails double opt-in. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
You should avoid sending mass emails during holidays. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. Of course, as always there are exceptions to this rule. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.
When designing your email materials, try not to overuse graphics. Many email readers block graphics, causing some people to miss the information which is not available in text format. The spam folder is the likely destination for photo laden email.
Make your emails content rich. Put some helpful information in emails and don’t just put in information related to sales. Make sure that your subscribers receive special articles that are only available via email. Put some offers into emails that will save them money on products or services. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases.
The more choices and options you provide to your customers will help to generate an effective e-mail marketing campaign. Let the subscriber dictate how often they would like to get messages from your business, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time. They will feel more comfortable if they feel they have more control.
Proper branding of your business includes a good email promoting strategy. Since this is true, you should put time and effort into designing an email template that includes your logo and anything that sets you apart from the crowd. By doing so, you can make your emails recognizable to your readers and make use of any preexisting familiarity they have with your company.
There is no excuse for not getting permission, before sending emails to customers. Skipping this step may not only cost you subscribers, but they may talk to others, which can further damage your business’s reputation. Certain Internet service providers will blacklist you which will harm your marketing efforts and ultimately your business.
Limit yourself to sending only one email message each week. Your subscribers are probably receiving tons of email messages every single day. Sending several emails a week can eventually result in people deleting what you send without even taking a proper look and ignoring your hard created content.
Encourage customers to leave active, as well as passive feedback, in your marketing campaigns via email. To get active feedback, ask your readers for suggestions. When you are considering passive feedback it will always be quite subtle, and usually even invisible to consumers. Many tools and software allow you to see how many of your emails were opened and how many people clicked on links.
It is important that your strategy is persistent. Having said that, you should ensure that this is with the correct customers. Otherwise, it won’t matter all that much. Reaching out to an audience that is not appreciative of your efforts will be a waste of everyone’s valuable time.
Add a link that allows people to unsubscribe from your list. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere. You want each of your users to feel like everything is their choice, and you are not forcing them into anything.
Remember that your subscribers are more and more likely to use smartphones or other mobile devices to view your emails. Many mobile devices have lower resolution than the average computer monitor. Find out how your messages look on these devices, and make any changes necessary to make them easy to read on small phone screens.
As said previously, business owners must use proper protocol with email promoting. If you aren’t nice to your subscribers, they will opt out of the email list. Use the advice in this article to learn how to keep your customers happy.