Subscribe to the marketing campaigns of your competition. Obtain an email address specifically for this purpose, and sign up for their lists, using it. You will be able to tell what you should be doing or what you can do better. Figure out their weak spots and capitalize on them. If your competitors offer incentives or promotions, be competitive with yours and offer something better.
Sending out personal emails will help you to keep customers. You can notify your customers about discounts or sales. If you can, send them promotions for new products based on the products they purchased in the past. Customers who have had a successful purchase with you are more likely to come back.
If you plan to use emails as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. If you don’t, clients may leave or complain about your spamming.
When composing your content, picture yourself talking to another person. Writing your messages in the appropriate way and not adding too much sales talk will help you get past the spam filters. If, however, you use linguistic acrobatics to stay away from words such as “free,” your words will simply turn off readers, and you may be nabbed by spam filters anyway.
Try emailing without images. Images can definitely enhance your copy, but they can take a while to load if the recipient is on dial-up, and many people disable images in email for security reasons. Know that not every reader has the same connection speed, or fast computer as you. Content is king, so your focus should mainly be on the text. You will create a loyal customer base this way.
An important step for email marketing novices is to do thorough proofreading of emails prior to distribution. Many people forget this step, which is unfortunate. It’s just an email after all, right? Wrong! Your email marketing strategy is an important part of your marketing campaign and must be done correctly and attractively.
Avoid major email promotions around holidays like Thanksgiving and Christmas. People are off doing things rather than sitting at their computer reading emails. This isn’t a hard-and-fast rule, obviously. These may include emails concerning Black Friday deals or other campaigns based on occasions.
Use the information you have gotten here to understand how you can make email marketing work for you. Make sure you take all of this information into consideration, and even come back to read this article again