Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.
Structured data site names and URLs
As part of this launch, we’re also introducing support for schema.org structured data for websites to signal to our algorithms:
The website name to be used instead of the domain name
The URL structure of the URL as breadcrumbs
These changes are rolling out gradually and affect only mobile results. The site name change is US-only for now and breadcrumbs are rolling out worldwide.
For more information on how we can help your business online call +44 (0)115 881 3572 or contact us.
About seo77® Digital Marketing Agency
seo77® Digital Marketing Agency is an internet marketing company whose priority is to make your organization rise above the competition. Our team at seo77 are a group of talented and dedicated individuals with a passion for search engine optimization. We will custom-tailor marketing strategies that are right for you and your business, while ensuring top search engine optimization and web-site design.
Credits to: http://googlewebmastercentral.blogspot.co.uk/2015/04/better-presentation-of-urls-in-search.html