Most businesses these days have a website, and a huge majority of those websites are badly designed and ineffective at conversion, or even attracting footfall in the first place.
Here is why your website may not be working for your business:
It is badly designed
You get what you pay for when it comes to web design, but that doesn’t mean you have to spend huge amounts in order to get something that works for you. Your website should be simple, clean and responsive. It doesn’t need to be fancy to be effective.
It is incomplete
You simply haven’t had the time to finish your website properly. This looks unprofessional and you’re losing customers who have left your website unimpressed, or without the correct information. This is a straight win for your competitors.
It isn’t being seen
Just because you have a website, doesn’t automatically mean customers will find it. You might get a mild flutter of organic footfall, but that isn’t going to make much of an impact on your profits. You must gain traffic, and to do this you must use some of the various modern internet marketing methods available to do this, such as SEO and PPC.
Your website gives people a headache
You want an interactive website, not a demanding one. Your website shouldn’t be asking visitors to follow you on every single social media platform, join your mailing list, view your latest blog post etc etc. You need to keep it friendly, not desperate. Focus on one targeted call to action like asking people to join your mailing list.
Your website doesn’t ask anything of a visitor
If you have no call to action, you’re simply letting all of those precious visitors slip through your fingers. Offer visitors something valuable that they will want to sign up for, like tips and tricks or special offers.
Your website is slow
We’re an impatient society and if your website takes years to load (longer than 10 seconds!) you’ll lose that visitor. It’s probably a really easy fix, and it’s worth seeking professional help if you’re not technical so you can get your website working quickly, retaining those precious customers.
Your content is mind-numbingly boring
So many companies have a really great brand identity in ‘real life’, and a complete lack of identity on their website. The desire to come across as ‘professional’ can often lead companies to come across as boring and cold on websites and this really turns customers off. Get some enthusiasm and personality on your website so customers relate to you as a company and want to buy into your brand.
If your website isn’t working for you and you think at least one of these 8 points relates to your site, make a change today and consider ramping up your internet marketing efforts with the help from seo77 Digital Marketing Agency
You can call us today on 0115 881 3572 or fill in the contact form below:
[gravityform id=”2″ title=”true” description=”true”]